The World Is In Love With #SaltBae

Turkish chef and steak maestro Nusret Gökçe has struck fame after social media videos of him sensually cutting steaks went viral. Gökçe who is a meat mogul and owns several steakhouses in Turkey has been on Instagram (@nusr_et) for roughly a year, but now his videos have all gone viral and the internet has even turned him into a meme (with its own dedicated Twitter account) after he posted a video of himself extravagantly showering a freshly cut steak with salt.

The video below earned him the hashtag #SaltBae

Ottoman steak 🔪

A video posted by nusr_et (@nusr_et) on

Check out some Twitter reactions below: