Vine comedian Rich Chigga is back dropping the official music video to his next single “Who That Be”. The new track comes hot after the unexpected success of his first single “Dat $tick” which has the likes of 21 Savage and Desiigner talking, and even spawned a remix featuring Wu-Tang Clan’s Ghostface Killah.
Rich Chigga is back with his entourage in another odd montage of gangsta-themed poses. Chigga has dropped the signature look of the pink polo and fanny pack from “Dat $tick” and is instead draped in all black with a turtleneck looking very Steve Jobs crossed with Yakuza. The video was directed by 88rising a directed by Marshmallow Tartz and Rich Chigga himself.