G-Star RAW and G-Star’s ‘Head of Imagination’, Pharrell Williams are launching a new line for Spring/Summer 2017 based on the G-Star Elwood X25 campaign. The collection is a collation of 25 prints curated by Pharrell. “The 25 prints are an expression of true creativity,” and “They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.” says Williams.
The campaign showcase is modelled by Pharrell himself alongside model Marte Mei. The G-Star RAW SS17 Elwood X25 will drop this month.