With Chance The Rapper taking three Grammy awards including Rap Album of the Year, the independent rapper has had every major record label knocking on his door trying to sign him up. And it looks like Chance has been turning down some pretty generous offers recently after its reported that since his Grammy win last week, Chance has been turning down offers of up to $10 million for a record deal. Chance has made it one of his core principles to remain independent and continues to make huge amounts of money on his own through concerts and merchandise.
Chance has been able to stay transparent and intimate with his fans through social media and he’s quite happy to keep going this way. The way Chance has taken charge of his own destiny is surely to affect the way future artists approach the music industry as its now proven the traditional route to success is not the only one.